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George L. Graziadio lived by the credo, "The money you earn feeds your family. The money you give away feeds your soul." It was that particular motto that moved the benefactor of Pepperdine鈥檚 business school to achieve remarkable success as an entrepreneur, first as a residential and commercial real estate developer and later as the co-owner of Imperial Bank. And while his means continued to multiply, it was the promise of a nourished soul that energized Graziadio鈥檚 desire to contribute to the development of future generations of business leaders, a cause and commitment that was incredibly dear to his heart.

In fact, it was Graziadio鈥檚 larger-than-life presence and extraordinary ability to mobilize all around him to catch his vision that inspired Graziadio Business School dean Deryck J. van Rensburg to consider innovative ways to commemorate the golden anniversary of the business school.

鈥淗e would be thinking really big, and that鈥檚 something I kept in mind,鈥� recalls Van Rensburg, of the events surrounding the launch of ASPIRE 2025, a comprehensive strategic plan developed in anticipation of the 50^th anniversary of the Graziadio School. The plan focuses on enhancing the student experience, elevating faculty as thought leaders, facilitating business partnerships, and establishing the Graziadio School as an employer of choice.

鈥淚 thought, 鈥楲et鈥檚 not execute the way we鈥檝e always executed. Let鈥檚 execute along the vision and passion of our benefactor.鈥� George would be excited and delighted, and he鈥檇 want us to make a big impact.鈥�

This year the Graziadio Business School celebrates 50 years of entrepreneurship, integrity, and academic excellence, values that were paramount to its founders in 1969, namely founding dean Donald Sime and the faculty. This group was committed to designing programs that emphasized the application of theory and experiential learning in small class settings to address the educational needs and enhance the significant work experience of working professionals.

Twenty-seven years later, in 1996, Graziadio, through a friendship with former Pepperdine president and Imperial Bank board member Norvel M. Young, recognized in the University the same philosophies that drove his own professional success鈥攖hings like considering the realities of the business world rather than relying solely on history or theoretical concepts鈥攁nd gave $15 million to endow the school in his name.

鈥淕eorge thought the school had a philosophy similar to what he considered to be the bank鈥檚 best asset: it was run by people who knew how to run businesses,鈥� recalls Mike Sims, who served as executive officer for corporate and external relations at the Graziadio School from 2001 to 2014 and worked directly with Graziadio at Imperial Bank as senior vice president in charge of marketing for many years prior. 鈥淭hat match in the philosophy got him very much intrigued.鈥�

Graziadio, who referred to Pepperdine鈥檚 business scholars as 鈥渕y students,鈥� remained intimately involved with the University until his death in 2002, just months before the Drescher Graduate Campus in Malibu was completed.

鈥淗e wanted to make everything the best it could be. He wanted to do the most for other people,鈥� says Graziadio鈥檚 daughter Alida Calvillo. 鈥淢y dad didn鈥檛 just want his name on the school. He didn鈥檛 have the opportunity to go to college, so seeing the business school succeed was very important to him.鈥�

鈥淗e would be very pleased to see the strategic directions and the innovation that鈥檚 occurring under Dean Van Rensburg,鈥� says Stevan Calvillo, Graziadio鈥檚 son-in-law. 鈥淭he dean also comes from a business community, and they鈥檇 probably think alike about how to make the Graziadio School the best business school. George believed that if better is possible, then good isn鈥檛 enough. It wasn鈥檛 just a saying. It was a life value that he instilled in everybody.鈥�

Van Rensburg says the Graziadio culture is uniquely designed and nurtured to develop the leaders that will lead the advances necessary to thrive in the Smart Machine Age, a period of advancement that will transform organizations through artificial intelligence and other technologies. He maintains that a values-based curriculum is an integral component of driving innovation at both the Graziadio School and industry at large.

A recent Oxford University study found that by the year 2060, 47 percent of jobs in the United States will be impacted by automation, a near-future reality that will require people to be reskilled, retrained, and reoriented in profound ways. The study, which surveyed machine learning researchers, also revealed a 50 percent chance of artificial intelligence automating all human jobs in the next 120 years.

鈥淲hen you look at the skills that will be required in that new era鈥攖hings like creativity, emotional intelligence, listening skills, and even spirituality many of them are directly related to how we deliver management education at the Graziadio School,鈥� he explains, referring to the corporate citizenship focus of the SEER Certificate program, the mentorship relationships developed through the Microenterprise Program, and the efforts to close the leadership gender gap through the Center for Women in Leadership. 鈥淲e have been pioneers in the behavioral aspects of leadership that will become more important in the future. That鈥檚 an important contribution.鈥�

In the vision outlined in the ASPIRE 2025 plan, Van Rensburg acknowledges that technology is an essential part of business and that advancements in technology drive necessary change in pedagogical methods, business tools, thought leadership, and organizational effectiveness.

鈥淐urriculums have to change, and we have to continuously evolve our relevance as an institution, especially by ensuring that material is available online these days,鈥� he says. 鈥淪tudents are increasingly going to look for the experiences that will meet their needs, whether that鈥檚 simulations, gamification, or experiential methods of learning. We need to play a role there in terms of the way we provide education.鈥�

In a 2015 study released by the Survey of Online Learning, it was reported that more than 5.8 million students completed course work online in the year prior. Ranked as one of the top 25 online MBA programs by both U.S. News & World Report and the Princeton Review this year, the Graziadio School鈥檚 online MBA program was developed to provide students unparalleled access to transformational learning. This July the University announced a partnership with 2U, a global leader in education technology, to expand its online education offerings through weekly live classes and faculty-developed interactive course work via an online platform that can be accessed from nearly anywhere by computer or mobile device. The Graziadio online MBA degree program will commence in January 2020.

鈥淧eople want education on their time, wherever they are, especially working adults,鈥� says Van Rensburg. 鈥淚 don鈥檛 see it as a substitute for the in-class experience, but it鈥檚 something we have to participate in. In the past we would try and open campuses around the city to be where the working adults are. Online is an even more efficient way of doing that.鈥�

And while Van Rensburg believes in the importance of educating students to be focused leaders at the top of their field, he says that it is also essential to empower them to be compassionate leaders cognizant of the impact their business decisions have on their local and global communities鈥攖he secret ingredient that develops Graziadio School students into leaders who are not only the best in the world, but are best for the world.

鈥淭he human leader in that environment has to bring something smart machines can鈥檛 bring,鈥� he maintains. 鈥淗ow do you create community? How do you develop an organic, creative work environment? How do you stimulate trust and empathy? Because a machine is never going to have empathy with humans. It鈥檚 just going to have the right answers. It鈥檚 not only a business issue. It鈥檚 a societal issue. The Fourth Industrial Revolution will not only impact business, it will also impact communities. We鈥檙e still at the early stages of understanding all that.鈥�

鈥泪蹿 schools are investing in people who are giving back to communities and back to society, that effort is going to elevate the overall health of everybody,鈥� he continues. 鈥淭hat spirit of generosity is beyond serving your personal needs. It鈥檚 about serving others.鈥�